True Victory

"Thanks be to God, who gives us the victory through our Lord Jesus Christ!"
—1 Corinthians 15:57

True Victory is “Apparel with Purpose.” That purpose is to glorify God by inspiring others to live victoriously through their faith in Jesus Christ, for the ultimate battle between good and evil has already been waged…and Love Won! We are driven by the desire to offer you a powerful and meaningful alternative to secular clothing brands through our inspirational message, unforgettable logo, superior products, and exceptional customer experience.


Our team is comprised of U.S. military veterans as well as businessmen and women from all over the world. Many of us have witnessed destitution, destruction, and despair first hand in places such as Iraq, Afghanistan, Kyrgyzstan, Uganda, and Haiti. Tragically, little children often suffer the worst, which is why we have teamed up with one of the most successful, trusted, and admired ministries in the world—Compassion International.


Through our “Million Tees…for the least of these” campaign, we are working side by side with Compassion to help fulfill their mission of releasing children from poverty in Jesus’ name. True Victory is donating $1 to Compassion for every Love Won product sold. Our goal is to raise a minimum of 1 million dollars by December 25, 2015 (Christmas), in order to change the lives of thousands of poor and at-risk children around the world.




True Victory

Help Us Change The World. One Child At A Time.