About



True Victory

Apparel with Purpose.

Founded and led by U.S. veterans, True Victory is “Apparel with Purpose.” That purpose is to glorify God by inspiring others to live victoriously!


We're relentlessly driven by the desire to offer you a powerful and purposeful clothing brand through our inspirational message, iconic logo, superior products, and an exceptional customer experience.


We also believe strongly in giving back to those in need. During our military tours of duty, we witnessed poverty, destruction, and despair first-hand in places such as Iraq, Afghanistan, Kyrgyzstan, Uganda, and Haiti. Which is why True Victory donates a portion of all sales to help children living in extreme poverty and provide critical support to the families of Wounded Warriors.


Don't Just Live. Live Victoriously!



True Victory

Buy a Shirt. Change a Life.

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